I just read the article referenced below and it is resonating with me. This is one of those moments when I say to myself–it is so obvious that it wasn’t obvious. And to a thinker like me–that is saying something. The article is titled: 10 Mistakes Brands REALLY Need to Stop Making on Facebook by Carly Stec for HubSpot. I hope you will take a few minutes to read it. My “Ah-ha” moment came after reading it and thinking about the parallel between brands and humans.
As social media progresses, we are learning that we need to humanize the brand. If we as marketers communicate from the brand’s point of view, in the brand’s voice, within the same behavioral expectations as humans, then we will not make most of these mistakes. Think about it. If you have to deal with a friend or co-worker who is: unoriginal, provides way too much content, engages only one-way, is inconsistent, has poor timing, ignores complaints and is trying too hard, you would not want to engage with them, right? So why would our customers, who are inundated with brand messages and have many other alternatives, spend their precious time with an ego-centric entity?
Brands = Humans
Isn’t it that simple?