We all remember Steven Slater’s epic resignation from Jet Blue. After a passenger confrontation that broke the proverbial camel’s back, Slater picked up the intercom and delivered an expletive-filled rant prior to grabbing a few cold beers and leisurely sliding down the emergency chute.
In the following days, he became somewhat of an American hero to all those who envied his, ummm, guts. In this economy, who can fathom up-and-quitting their job, let alone in such grand fashion? Something about burning bridges, right?
So in typical GoDaddy style, they are attempting to trump Steven’s on-time departure by broadcasting a woman’s “take this job and shove it” message during Sunday’s Super Bowl. The kicker is that the media has been tipped off, and has been heavily promoting the fact that someone in America will be quitting their job during the big game. I anticipate that many unpopular bosses will be watching with anxiety as they wait to see if THEIR employee is the one giving public notice. Hopefully CareerBuilder or Monster will jump in and do their part to supply the jilted employer with a replacement before the end of the 4th quarter! (Now THAT would be some awesome real-time marketing! I am very curious to see if either employment site jumps on this fabulous social media/brand opp.) But this is tomorrow’s topic–how social media will be a big part of Sunday Funday!
GoDaddy has been working with the job-quitter to set her up with a website and I imagine she will get some great exposure to help launch her new adventure. But I hope she remembers about karma and bridges. Sometimes there IS such a thing as bad publicity!
Would YOU be next year’s job-quitter? Let me know in the comments below!
ARE YOU READY FOR SOME MARKETING???