We all remember Steven Slater’s epic resignation from Jet Blue. After a passenger confrontation that broke the proverbial camel’s back, Slater picked up the intercom and delivered an expletive-filled rant prior to grabbing a few cold beers and leisurely sliding down the emergency chute.
In the following days, he became somewhat of an American hero to all those who envied his, ummm, guts. In this economy, who can fathom up-and-quitting their job, let alone in such grand fashion? Something about burning bridges, right?
So in typical GoDaddy style, they are attempting to trump Steven’s on-time departure by broadcasting a woman’s “take this job and shove it” message during Sunday’s Super Bowl. The kicker is that the media has been tipped off, and has been heavily promoting the fact that someone in America will be quitting their job during the big game. I anticipate that many unpopular bosses will be watching with anxiety as they wait to see if THEIR employee is the one giving public notice. Hopefully CareerBuilder or Monster will jump in and do their part to supply the jilted employer with a replacement before the end of the 4th quarter! (Now THAT would be some awesome real-time marketing! I am very curious to see if either employment site jumps on this fabulous social media/brand opp.) But this is tomorrow’s topic–how social media will be a big part of Sunday Funday!
GoDaddy has been working with the job-quitter to set her up with a website and I imagine she will get some great exposure to help launch her new adventure. But I hope she remembers about karma and bridges. Sometimes there IS such a thing as bad publicity!
Would YOU be next year’s job-quitter? Let me know in the comments below!
ARE YOU READY FOR SOME MARKETING???
For today’s post, I decided to get nostalgic, and look back over the past 30 years of Super Bowl Commercials and choose my top 12. Thanks to the internet, I was able to watch over 100 commercials to narrow the list down to my favorites. They vary from funny to tear-jerking. You will most likely remember most of them. So take a trip down advertising memory lane and view the commercials by year–except for my absolute favorite, which I saved for last. Which is your favorite? Let me know in the comments below!
1973: Noxema: Joe Namath and Farrah Fawcett
1979: Coke: Mean Joe Green
1984: Apple: 1984
1984: Wendy’s: “Where’s The Beef”?
1991: Diet Pepsi: Cindy Crawford
1993: McDonalds: Jordan vs. Bird
1995: Budweiser: Frogs
1995: Pepsi: Diner
1996: Budweiser: Clydesdales Play Football
1999: Monster.com: When I Grow Up
2006: CareerBuilder Monkeys
And finally my favorite!!
2002: Budweiser 9/11 Tribute
For Frito-Lay. For one day.
For the seventh consecutive year, Frito-Lay has put its marketing trust into the hands of you and millions of your closest friends. For its “Crash the Super Bowl” promotion, 4000 aspiring film makers, copy writers, students and advertising fanatics tapped into their creative minds and shot their best commercial for Dorito’s. The pool was narrowed down to the top 5, and now YOU get to decide who wins some serious cash and beaucoup bragging rights! The bottom 3 finalists win a cool $25,000 each. The second place winner receives $50k, and the BIG WINNER gets $1,000,000! All finalists will nervously party it up at the big game in beautiful North Jersey, anxiously waiting to see their fate. The top 2 will also work on the set of the major motion picture The Avengers: Age of Ultron, in London and get the thrill of watching their ads played during Super Bowl XLVII.
As with any contest, there is always the emotional favorite. Chris Capel spent eight years working at DreamWorks as an animator, contributing to nine feature films — and then, last year, he got laid off. But now he says maybe that layoff was a blessing in disguise, because it gave him time to go back to his original dream of directing films, which in turn led him to enter this contest with his entry called “Office Thief”. You can see all five finalists, and vote for your favorite once per day using the following link: Crash the Super Bowl. Comment below with your vote and/or via twitter #marketlikeitsyourjob #doritos or facebook .
Welcome to my blog! This is a very exciting week for me. You see–I am a marketing fanatic! It is an addiction. If it was harmful, my friends and family would have staged an intervention years ago. But luckily, the side effects are minimal, usually consisting of rolled eyes and complaints from others who do not share my obsession, peppered in with occasional kudos when they truly can’t resist my latest fascinating tidbit.
This is Super Bowl Week. It’s kinda like the week before the Oscars, Golden Globes or Grammys–but for marketing geeks.
Instead of going to get facials and manicures and Botox, we curl up with our computers and share all the latest commercial buzz. We don’t even need to shower! We scour the internet to find out how much a commercial costs ($4 million) and who is playing the halftime show (Red Hot Chili Peppers). We also like to bet on which brand has the best commercial, and who leads the Social Media frenzy on Twitter. See we have FUN too!
So for the next week, I will share interesting facts, stats and content so when it comes game time, you can reveal YOUR inner marketing geek at YOUR Super Bowl Party.
ARE YOU READY FOR SOME MARKETING????